Blog 9 - Survey Results

For this penultimate blog I performed a survey of 100 people with a varied age make up. The survey was designed to bring into question several of the previous blog topics including screening room and cinema ticket prices. 

Age Range of Subjects

As can be seen in the above diagram the survey group is fairly well balanced but does skew more towards young people as the survey was taken online and more young people use social media. The second question asks what streaming services people currently subscribe to with the clear winner being Netflix. 20 people skipped the question assuming they subscribed to none, so 79 of the 80 people who answered have a Netflix account which truly shows that Netflix is currently an unrivalled service in terms of it’s popularity. 

Question 2

Looking at the current state of cinema as I did in blog 4, I reached the conclusion that price was a huge factor in going to the cinema. This is further reinforced by the surveys statistics which tell me that 72.63% of respondents go to the cinema at least once a month, not only this but the reasoning for this is answered in question 6 of the survey which concludes exactly the same percentage of respondents say that cinema tickets are much too expensive. There other answers given for the comments section in which people say they don't go because they “can’t stand the noise of people eating”, and some people go as far exclusively name some cinemas such as Everyman as being the ones that are too expensive even with the added comfort experience. Perhaps this shows that people don’t want the added experience, they just want to go to the cinema to see films on the big screen. This would back up my reasoning about multiplex’s and the different audiences for Screening room and cinemas. Question 10 backs this up showing the main reason people go to the cinema is for the film selection. If there’s nothing they want to see they won’t go. Some cinemas such as Vue are recognising this and reducing their prices at several locations, but this might be what ends up taking down cinemas, with the reduced demand due to expensive tickets the price is just going to get even higher if you follow the principles of a demand and supply curve. 

Question 6

In Blog 3 I looked at the idea of the Screening Room and how it might be able to put films in your home day of release. The proposed price was between $30-50 dollars depending on which studio was going to back the idea. When I asked my survey group whether they might pay this amount for a day-of-release movie in their home the over whelming response was no with only 2% of the group saying they would pay the price. However it’s not the idea that’s flawed as 16% of people said that if the service was cheaper they would be open to the idea. If Screening Room ideas are to move forward it’s likely that they would have to make the service cheaper in order for people to adopt the service. It would seem the current suggested price is just too expensive for all age groups. As observed again in question 10 the cinematic experience isn’t close to be being the most important things when going to a cinema so the service might take off as long as people care about the films they can bring to the people. Just for a cheaper price.

Question 10

The disney streaming service is still a big question mark in terms of the future of streaming, more so in the battle for supremacy rather than if it’s where the service is going. In question 9 the survey respondents claimed that content was the most important factor when looking at streaming services with 68.37% backing the response. This is interesting cause it would put Disney’s supposed predatory pricing scheme in danger and could also explain why Netflix is the main subscribed service as their content is generally much higher profile despite the fact Amazon has vastly more content, in 2016 they had 4 times the amount of movies that Netflix did, but they don’t have anything quite matches the profile of House of Cards or even Bright. So although 

Disney’s pricing scheme may not be what scores them subscribers they may have to rely on the quality of their content and with high profile franchises such as Marvel and Star Wars, it’s unlikely to be an issue. Even though price wasn’t the most important it was the second most important factor in a streaming service so it’s likely that Disney is trying to overcome a rough first year by just looking to gain subscribers upon their most important wants in a service.